Privacy Policy

01. Agreement to Privacy Policy

This Privacy Policy explains how AQ ANALYTICS, LDA doing business as Aerwise (“Aerwise”, “we”, “us”, or “our”) collects, uses, and protects your personal data when you (“you”, “user”, or “visitor”) visit our website or purchase our Services.

This Privacy Policy forms an integral part of our Terms of Service (“Terms”). By accessing or using our website and services, you agree to be bound by both this Privacy Policy and the Terms. If you do not agree to both, please refrain from using our website and services. If there is any conflict between this Privacy Policy and the Terms, the Terms shall prevail.

02. Who We Are

We are AQ ANALYTICS, LDA, a company based in Lagoa in the Azores, Portugal, operating under the brand Aerwise. We are the “data controller” of your personal data under applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

03. What Personal Data We Collect

We collect the personal data necessary to process and deliver your orders and to communicate with you about our products and services. This may include:

Your name
Email address
Billing address
Payment details (processed securely by our payment and accounting providers)
Company name (if applicable)
Communication preferences (such as your marketing opt-in status)
Location data (longitude and latitude) used to provide our location based Services (if you request or purchase such Services from us)
Technical data such as your IP address, browser type, and referral source, collected through cookies and similar technologies. Where possible, we aggregate or anonymize technical data. We do not use this information to create individual user profiles.

We do not collect sensitive personal data or track your behavior for profiling purposes.

04. Why We Collect Your Data (Legal Basis)

We process your personal data only where we have a lawful basis to do so, such as:

Contract performance: to fulfill your order or provide the Services you requested.
Legal obligations: to comply with tax or accounting laws.
Consent: to send you marketing communications about our products, features, and updates when you have given your consent.
Legitimate interest: to understand how users find and use our website (e.g., which search engine or campaign led them to us), so we can evaluate and improve the performance of our website and marketing efforts. This data is not used for profiling or targeted advertising.
Legitimate interest: to prevent fraud or misuse of our Services (only where this does not override your rights and freedoms).

You can withdraw your consent to marketing communications at any time by opting out (see Section 5).

05. How We Use Your Data

We use your data to:

Process payments
Deliver and provide digital reports and services
Provide customer support
Meet legal and regulatory requirements
Send you information about new products, features, and updates, unless you opt out of such communications.
Analyze anonymized website traffic patterns to understand how visitors find our site and how marketing campaigns are performing.

You can opt out of receiving marketing or update emails at any time by following the unsubscribe instructions included in those messages, or by contacting us directly.

06. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to understand how users arrive at our website (e.g., via a search engine, a link from another website, or a marketing campaign). These cookies help us measure the performance of our website and marketing efforts.

We do not use cookies to track individual user behavior across websites, nor do we use them for targeted advertising or profiling.

You can manage your cookie preferences through your browser settings. For more information on how we use cookies, please see our Cookie Policy.

07. Data Storage and Retention

We retain your data only as long as necessary to fulfill the purposes described in this policy and to comply with legal obligations (e.g., tax and accounting laws). After that, your data is securely deleted or anonymized.

We do not sell, rent, or trade your personal data.

We may share your data only with trusted third-party service providers who help us operate our business (such as payment processors or hosting providers), and only under data protection agreements.

Where public verification is an essential feature of a product you order, we will clearly identify this before purchase. The verification page may display the business or property name, coordinates and/or address, related environmental data, and ratings. We will not publish your personal contact details. You can withdraw your consent to making this data publicly available at any time. This will not affect any prior processing and publishing. To prevent the publication of this data entirely, do not order this type of product or service.

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Object to or restrict processing under certain circumstances
Withdraw consent if processing was based on consent
File a complaint with your local data protection authority

To exercise any of these rights, please contact us.

10. Data Security

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

11. Data Residency and Transfer

Your personal data will be processed and stored exclusively within the European Union (EU). We do not transfer your personal data outside the EU, ensuring that your information benefits from the protections guaranteed by EU data protection laws. Where we use third-party providers for payment processing and invoicing, we prioritize European-based providers, such as Mollie and Moloni, to support the secure and GDPR-compliant processing of your personal data.

12. Data Deletion and Right to Erasure

You have the right to request the deletion of your personal data that we hold, subject to any legal or regulatory obligations requiring us to retain certain information.

If you delete your user account or otherwise request data deletion, we will erase your personal data from our active systems within a reasonable time frame, except for data we must retain for compliance purposes (e.g., tax records).

To request deletion or to exercise your right to erasure, please contact us.

13. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal, technical, or operational requirements. Any changes will be posted on our website.

Unless otherwise required by applicable law, the version of the Privacy Policy in effect at the time your personal data was collected will govern the processing of that data. Where we make material changes that alter your rights or how we process your personal data, we will notify you and seek your explicit consent before applying those changes to previously collected data.

14. Contact Us

If you have any questions about this Privacy and Data Policy or how we process your personal information, please contact us at:

AQ ANALYTICS, LDA doing business as Aerwise
Rua da Tecnologia K-Épsilon 2
9560-421 Lagoa
Azores, Portugal
Email